The voice of the visitor economy

Victoria must go full throttle in driving demand to shift from third on the national ladder

02 April 2024

Latest National and International Visitor Survey data to year-ending December 2023 released last week showed total tourism spend in Victoria has hit a record $37.8 billion, 117% of total spend by visitors at the same time in 2019 ($32.5 billion).

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From the CEO

28 March 2024

VTIC recently launched our Choose Tourism Careers Expo. This event will be our opportunity to tell the broader story of what a career in our industry looks like.

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From the CEO

18 March 2024

Last week I had the honour of joining 70 Victorian operators in Darwin to celebrate Victoria’s winners at the 2023 Qantas Australian Tourism Awards.

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Quality Tourism Business Program Workshop 1 -Introduction to Quality Tourism 101

18 April 2024

The VTIC Quality Tourism Business Program will elevate your tourism business with comprehensive, cutting-edge training modules.

Spotlight on a Member at Pt. Leo Estate

23 April 2024

Join us for our first Regional Spotlight on a Member event at the beautiful Pt. Leo Estate.

Choose Tourism Careers Expo ‘24 - Local Government Information Session

24 April 2024

Information Session on the Choose Tourism Careers Expo for Local Government